This week, for example, we know that Mark Ronson’s Uptown Funk is likely to stay at No 1, having sold 25,000 copies more than the No 2. No wonder the Official Charts Company now offers its own spoilers, with the once closely guarded midweek chart being revealed with its own mini-countdown on a Wednesday afternoon. New releases go on sale in the early hours of Sunday morning, meaning that anyone with an interest in the more statistical side of pop consumption can have a pretty good idea of what next week’s No 1 will be before last week’s biggest seller has even been announced. More than 99% of UK singles sales are digital, and the vast majority are through iTunes, which updates its Top 200 throughout the day, every day. Spotify’s charts show what people are choosing to listen to right now, and the chart provided by song-recognition service Shazam gives an accurate glimpse of what people will want to hear in the future. There are now some quite compelling alternative popularity barometers to the official singles chart, as released every Sunday at 7pm by the Official Charts Company. While we can put to one side the idea that the charts are “rubbish these days” based on their content – a subjective claim that teens have heard from their parents for more than half a century – there’s a sense that even as the official charts slowly adapt to changing times, they could be losing the battle to stay relevant.
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